About us

I am Samarah. Mummy to four beautiful children, Isaac 8, Elliot 7, Archie 4 and Elsie-Rose 1 they fill my life with love and madness. Wife to Nathan one of the hardest working men on this planet that will do anything for our little crew. Owner of The Elsie-Rose Boutique.

I started The Elsie-Rose Boutique as a way of working from home and being able to juggle four children. As two of my children use cloth bum nappies I soon noticed that it was difficult to find cloth bum fitting clothing and then the idea of The Elsie-Rose Boutique came to me and here we are!

Once I had decided to venture into this business I realised that there was some elements that are important to me, comfort, eco friendly and hand designed. Each garment is designed by me with the child's comfort as upmost importance comfy baby means happy baby which means happy parents. I aim to help preserve this planet for my children and therefore have decided to use sustainable materials, our fabrics are a mixture of hemp, bamboo and cotton and all our packaging is 100% eco friendly.  "we don't inherit the earth we borrow it from our children" -Peter Rabbit. And finally I decided that I wanted all our designs to be Elsie-Rose originals so our designs are water colour  hand painted and drawn by us. Thankfully my mum- Jan is an amazingly talented artist with a degree in fabric design. So after a conversation explaining all my thoughts to mum she agreed to join me on this journey, so togeather we are "The Elsie-Rose Boutique" a mother daughter duo. 

We where both taught to sew as children by my Grandma who was an amazing seamstress that handmade the most beautiful wedding dresses, we hope to do her proud!