ROWDY KIND STARTED WITH A SERIES OF CHALLENGING QUESTIONS FROM KIDS IN THE BATH.
“Why do we use plastic bottles if they are so bad?” and “Why are you still using baby shampoo on me?” started the search for a better bathtime solution. Kate wanted something that was made of quality ingredients and specifically formulated for kids’ sensitive skin, and Chris wanted something that wasn’t for babies, gender neutral (not Pink vs Blue), was “Cool and Fun” and most importantly plastic free!
It was clear pretty quickly that the perfect option didn't exist. So they made it exist!
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